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<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description></description><title>Spaceships Don't Have Rear View Mirrors</title><generator>Tumblr (3.0; @halogenspaceship)</generator><link>http://halogenspaceship.tumblr.com/</link><item><title>An average day on Facebook.</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lvsmmxn8aM1r1k435o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;An average day on Facebook.&lt;/p&gt;</description><link>http://halogenspaceship.tumblr.com/post/13831639079</link><guid>http://halogenspaceship.tumblr.com/post/13831639079</guid><pubDate>Tue, 06 Dec 2011 12:44:57 -0500</pubDate><category>infographics</category></item><item><title>Photo</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_ltzqlp75711r1k435o1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;</description><link>http://halogenspaceship.tumblr.com/post/12200253136</link><guid>http://halogenspaceship.tumblr.com/post/12200253136</guid><pubDate>Tue, 01 Nov 2011 12:46:36 -0400</pubDate><category>WOM</category><category>marketing</category></item><item><title>Photo</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_ltoo93h8c21r1k435o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;</description><link>http://halogenspaceship.tumblr.com/post/11954068108</link><guid>http://halogenspaceship.tumblr.com/post/11954068108</guid><pubDate>Wed, 26 Oct 2011 13:22:15 -0400</pubDate></item><item><title>
9:30am EST is the peak hour for sharing (Or in the UK that’s...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_ltnwzkcIZ41r1k435o1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span&gt;
&lt;ul&gt;&lt;li&gt;9:30am EST is the peak hour for sharing (Or in the UK that’s 2.30pm)&lt;/li&gt;
&lt;li&gt;Wednesdays are the peak days for sharing&lt;/li&gt;
&lt;li&gt;The most users click on content two minutes after it’s shared&lt;/li&gt;
&lt;li&gt;75% of clicks happen in the first 24 hours.&lt;/li&gt;
&lt;li&gt;Sharing by copying and pasting URLs directly from the address bar to emails or other social channels can be up to 10X more than from sharing tools.&lt;/li&gt;
&lt;/ul&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://halogenspaceship.tumblr.com/post/11942923134</link><guid>http://halogenspaceship.tumblr.com/post/11942923134</guid><pubDate>Wed, 26 Oct 2011 03:33:00 -0400</pubDate><category>infographic</category><category>research</category></item><item><title>The Instagram Brand</title><description>&lt;a href="http://www.fastcompany.com/1786469/a-distinctive-view-on-instagram-for-brands?partner=rss"&gt;The Instagram Brand&lt;/a&gt;: &lt;p&gt;Allow your brand to have a point of view.&lt;/p&gt;</description><link>http://halogenspaceship.tumblr.com/post/11407517400</link><guid>http://halogenspaceship.tumblr.com/post/11407517400</guid><pubDate>Thu, 13 Oct 2011 17:19:00 -0400</pubDate><category>instagram</category></item><item><title>9 Drivers of World Class Brand Sociability</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lsyv6uE2Cs1r1k435o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;9 Drivers of World Class Brand Sociability&lt;/p&gt;</description><link>http://halogenspaceship.tumblr.com/post/11361660190</link><guid>http://halogenspaceship.tumblr.com/post/11361660190</guid><pubDate>Wed, 12 Oct 2011 14:54:00 -0400</pubDate><category>brands</category><category>weber shandwick</category></item><item><title>The Campaign is Dead</title><description>&lt;a href="http://adage.com/article/digitalnext/ad-campaigns-dead/230213/"&gt;The Campaign is Dead&lt;/a&gt;: &lt;p&gt;“Suddenly, it’s no longer about the “campaign.”  Rather, it’s about  understanding the social influence of your own loyal consumers.  What  are these people interested in, what are they actually buying, and how  can they be turned into a word-of-mouth marketing powerhouse?”&lt;/p&gt;</description><link>http://halogenspaceship.tumblr.com/post/11318980315</link><guid>http://halogenspaceship.tumblr.com/post/11318980315</guid><pubDate>Tue, 11 Oct 2011 12:14:00 -0400</pubDate><category>research</category></item><item><title>New Research Finds Content Curation vs. Creation Sweet Spot</title><description>&lt;a href="http://www.ragan.com/Main/Articles/43723.aspx"&gt;New Research Finds Content Curation vs. Creation Sweet Spot&lt;/a&gt;</description><link>http://halogenspaceship.tumblr.com/post/11288654716</link><guid>http://halogenspaceship.tumblr.com/post/11288654716</guid><pubDate>Mon, 10 Oct 2011 17:55:55 -0400</pubDate><category>research</category></item><item><title>Video</title><description>&lt;embed src="https://halogenyoucast.box.net/embed/7cfxpv1t5dcdl6v.swf" width="400" height="343" wmode="opaque" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always"&gt;&lt;/embed&gt;&lt;br/&gt;&lt;br/&gt;</description><link>http://halogenspaceship.tumblr.com/post/11035082391</link><guid>http://halogenspaceship.tumblr.com/post/11035082391</guid><pubDate>Tue, 04 Oct 2011 18:10:15 -0400</pubDate></item><item><title>Program: Instagram</title><description>&lt;a href="http://blog.instagram.com/post/10989639714/fromwhereibike"&gt;Program: Instagram&lt;/a&gt;: &lt;p&gt;I’m still very curious to see how and where marketers will integrate Instagram, or at least the Instagram approach, into campaigns.  This #fromwhereIbike collection opens up so many doors for cool campaign ideas that encourage creativity and sharing. &lt;/p&gt;</description><link>http://halogenspaceship.tumblr.com/post/10992540166</link><guid>http://halogenspaceship.tumblr.com/post/10992540166</guid><pubDate>Mon, 03 Oct 2011 17:34:58 -0400</pubDate></item><item><title>Some Facebook Humor</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_ls9bkicbn31r1k435o1_500.gif"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Some Facebook Humor&lt;/p&gt;</description><link>http://halogenspaceship.tumblr.com/post/10784951142</link><guid>http://halogenspaceship.tumblr.com/post/10784951142</guid><pubDate>Wed, 28 Sep 2011 19:50:41 -0400</pubDate></item><item><title>How Brands Can Get More Brand Exposure By Using Tumblr</title><description>&lt;a href="http://mashable.com/2011/09/27/tumblr-brand-exposure/"&gt;How Brands Can Get More Brand Exposure By Using Tumblr&lt;/a&gt;</description><link>http://halogenspaceship.tumblr.com/post/10747476585</link><guid>http://halogenspaceship.tumblr.com/post/10747476585</guid><pubDate>Tue, 27 Sep 2011 20:30:26 -0400</pubDate></item><item><title>Audi does it again! New site calculates how frustrated drivers...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lrmxz1OaLC1r1k435o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Audi does it again! New site calculates how frustrated drivers are in your city with RFI score. &lt;/p&gt;
&lt;p&gt;&lt;span&gt;&lt;strong&gt;&lt;br/&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://halogenspaceship.tumblr.com/post/10289187735</link><guid>http://halogenspaceship.tumblr.com/post/10289187735</guid><pubDate>Fri, 16 Sep 2011 17:49:00 -0400</pubDate><category>Social media</category><category>ideas</category></item><item><title>10 Sure Fire Ways Brands Can Annoy Followers</title><description>&lt;a href="http://econsultancy.com/us/blog/8010-10-ways-brands-can-annoy-fans-and-followers"&gt;10 Sure Fire Ways Brands Can Annoy Followers&lt;/a&gt;</description><link>http://halogenspaceship.tumblr.com/post/10288613063</link><guid>http://halogenspaceship.tumblr.com/post/10288613063</guid><pubDate>Fri, 16 Sep 2011 17:34:00 -0400</pubDate><category>facebook</category><category>how-to</category></item><item><title>Oscar de la Renta to Crowdsource Runway Coverage Live on Tumblr</title><description>&lt;p&gt;Great idea. &lt;/p&gt;</description><link>http://halogenspaceship.tumblr.com/post/10125910832</link><guid>http://halogenspaceship.tumblr.com/post/10125910832</guid><pubDate>Mon, 12 Sep 2011 10:41:37 -0400</pubDate></item><item><title>Cool Mini campaign. </title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lrbyr0g77V1r1k435o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Cool Mini campaign. &lt;/p&gt;</description><link>http://halogenspaceship.tumblr.com/post/10056325606</link><guid>http://halogenspaceship.tumblr.com/post/10056325606</guid><pubDate>Sat, 10 Sep 2011 19:33:00 -0400</pubDate><category>Social media</category><category>ideas</category></item><item><title>Why Users Follow Brands on Twitter</title><description>&lt;a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=133837"&gt;Why Users Follow Brands on Twitter&lt;/a&gt;</description><link>http://halogenspaceship.tumblr.com/post/10006006664</link><guid>http://halogenspaceship.tumblr.com/post/10006006664</guid><pubDate>Fri, 09 Sep 2011 17:00:20 -0400</pubDate><category>research</category></item><item><title>Gatorade Mission Control</title><description>&lt;iframe width="400" height="246" src="http://www.youtube.com/embed/InrOvEE2v38?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Gatorade Mission Control&lt;/p&gt;</description><link>http://halogenspaceship.tumblr.com/post/9970332526</link><guid>http://halogenspaceship.tumblr.com/post/9970332526</guid><pubDate>Thu, 08 Sep 2011 18:06:59 -0400</pubDate></item><item><title>Using Creative Visualizations to Share Information</title><description>&lt;a href="http://www.edelmandigital.com/2011/09/08/using-creative-visualizations-to-share-information/"&gt;Using Creative Visualizations to Share Information&lt;/a&gt;: &lt;p&gt;Infographic overload? No such thing.&lt;/p&gt;</description><link>http://halogenspaceship.tumblr.com/post/9968852033</link><guid>http://halogenspaceship.tumblr.com/post/9968852033</guid><pubDate>Thu, 08 Sep 2011 17:29:55 -0400</pubDate><category>infographics</category></item><item><title>Why engagement trumps clicks</title><description>&lt;a href="http://www.imediaconnection.com/content/29845.asp"&gt;Why engagement trumps clicks&lt;/a&gt;: &lt;p&gt;Measuring ad effectiveness on clicks alone is like convincing yourself that one can quit smoking in a day.&lt;/p&gt;</description><link>http://halogenspaceship.tumblr.com/post/9920928973</link><guid>http://halogenspaceship.tumblr.com/post/9920928973</guid><pubDate>Wed, 07 Sep 2011 12:30:52 -0400</pubDate><category>clicks</category><category>engagement</category><category>measure</category></item></channel></rss>
