An average day on Facebook.
The Instagram Brand -
Allow your brand to have a point of view.
9 Drivers of World Class Brand Sociability
The Campaign is Dead -
“Suddenly, it’s no longer about the “campaign.” Rather, it’s about understanding the social influence of your own loyal consumers. What are these people interested in, what are they actually buying, and how can they be turned into a word-of-mouth marketing powerhouse?”
New Research Finds Content Curation vs. Creation Sweet Spot
Program: Instagram -
I’m still very curious to see how and where marketers will integrate Instagram, or at least the Instagram approach, into campaigns. This #fromwhereIbike collection opens up so many doors for cool campaign ideas that encourage creativity and sharing.