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An average day on Facebook.

An average day on Facebook.

Tags: infographics
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Tags: WOM marketing
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9:30am EST is the peak hour for sharing (Or in the UK that’s 2.30pm)
Wednesdays are the peak days for sharing
The most users click on content two minutes after it’s shared
75% of clicks happen in the first 24 hours.
Sharing by copying and pasting URLs directly from the address bar to emails or other social channels can be up to 10X more than from sharing tools.

  • 9:30am EST is the peak hour for sharing (Or in the UK that’s 2.30pm)
  • Wednesdays are the peak days for sharing
  • The most users click on content two minutes after it’s shared
  • 75% of clicks happen in the first 24 hours.
  • Sharing by copying and pasting URLs directly from the address bar to emails or other social channels can be up to 10X more than from sharing tools.

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Allow your brand to have a point of view.

Tags: instagram
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9 Drivers of World Class Brand Sociability

9 Drivers of World Class Brand Sociability

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“Suddenly, it’s no longer about the “campaign.” Rather, it’s about understanding the social influence of your own loyal consumers. What are these people interested in, what are they actually buying, and how can they be turned into a word-of-mouth marketing powerhouse?”

Tags: research
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Tags: research
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I’m still very curious to see how and where marketers will integrate Instagram, or at least the Instagram approach, into campaigns.  This #fromwhereIbike collection opens up so many doors for cool campaign ideas that encourage creativity and sharing.